|Other titles||Handbook of marketing, Marketing handbook.|
|Statement||edited by Michael J. Thomas.|
|Contributions||Thomas, Michael J., 1933-|
|LC Classifications||HF5415 .M2988 1995|
|The Physical Object|
|Pagination||xxvi, 646 p. :|
|Number of Pages||646|
|LC Control Number||94024812|
This handbook is an indispensible guide and reference for call and contact centre managers, HR specialists and senior executives responsible for marketing, sales or customer services. The handbook is divided into six parts: I The business plan II The people factor III Contact centre technology IV Standards, processes, and outsourcing V Building 5/5(1). ISBN: OCLC Number: Notes: Revised edition of: Marketing handbook. 3rd ed. c Description: xxvi, pages: illustrations ; 25 cm. The revised third edition of the Gower Handbook and Supply Management views procurement as standing on the boundary of the firm, looking outwards and scanning the environment for new opportunities and threats. In this respect, as in many others, the new edition is quite different from the previous two, reflecting the many changes that have taken place for businesses over the years.3/5(2). The Gower Handbook of People in Project Management is a complete guide to the human dimensions involved in projects. The book is a unique and rich compilation of over 60 chapters about project management roles and the people who sponsor, manage, deliver, work in .
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