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Gower handbook of marketing

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Published by Gower in Aldershot, Hampshire, England, Brookfield, Vt., USA .
Written in English

Subjects:

  • Marketing -- Handbooks, manuals, etc

Book details:

Edition Notes

Other titlesHandbook of marketing, Marketing handbook.
Statementedited by Michael J. Thomas.
ContributionsThomas, Michael J., 1933-
Classifications
LC ClassificationsHF5415 .M2988 1995
The Physical Object
Paginationxxvi, 646 p. :
Number of Pages646
ID Numbers
Open LibraryOL1100021M
ISBN 100566074419
LC Control Number94024812

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